The Saudi-backed rebel golf tour which begins at the Centurion Club in St Albans on Thursday has failed to secure a UK TV deal despite pitching to all the major broadcasters.
Sportsmail has learned that representatives of the LIV Series offered rights to Sky Sports, BT Sport, DAZN and the major streaming services without attracting any serious interest.
Sky Sports is the home of golf in the UK, showing over 100 tournaments each year including all the majors and the Ryder Cup, but did not seek to take on the £200million event.
The broadcaster have close links to the PGA Tour so may have declined for political reasons.
With no interest from UK channels, the LIV Series have opted to stream this week's tournament free on their own website, YouTube and Facebook.
The Saudi-backed rebel golf tour which begins on Thursday has been snubbed for a UK TV deal
Rory McIlroy, speaking at the Canadian Open on Wednesday night, said: 'It is not something I want to participate in.
'I understand the guys who went and I am not knocking anyone, but I want to play on the PGA Tour against the best in the world.
Any decision you make purely for money usually doesn't end up going the right way.'
Several of the world's top golf stars have chosen to jump ship from the PGA Tour and sign up to the lucrative and controversial new competition, which is being backed by Saudi tycoons.
The tournament is being viewed by many as the latest attempt from Saudi to mask its numerous issues surrounding human rights through sporting competitions.
The controversial new tournament, يلا شوت بث مباشر which the likes of Phil Mickelson (above) have broken away from the PGA Tour to play in, has been snubbed by the likes of Sky Sports and BT Sport
RIATH AL-SAMARRAI: Prime attraction Phil Mickelson conjured more questions than answers on his return from self-imposed exile...
his future beyond the LIV Golf events remains a mystery but he is very much trapped between a rock and a scary place
If golf's pariah-in-chief harboured hopes of a gentle return to the spotlight, they were not realised in a Saudi-funded corner of St Albans on Wednesday.
That Phil Mickelson somehow conjured more questions than answers would have once been cited as evidence of his ability to work magic.
Not these days, of course, with Mickelson's reputation apparently locked on an inverse relationship with his bank balance, which is said to have swelled by as much as £160m for his romance with the LIV Invitational Series.
Just a few months ago he was quoted as describing the Saudis as 'scary mother*******', best used as 'leverage' against the 'obnoxious greed' of the PGA Tour.
Well, with those manoeuvres having failed, Mickelson now finds himself the prime attraction for Thursday's first round of the series' inaugural event at the Centurion Club, and very much trapped between a rock and a scary place.
Whether he could go back to the PGA Tour, even if he wanted to, was one of the issues left hanging in an awkward first press conference since he put himself in exile in February.